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Bluey phenomenon continues as show is recognised in London



Bluey has received a special recognition award from the Australian High Commissioner in London acknowledging its significant cultural impact in the UK and around the world. 

Australia House was transformed into “Bluey House” for the ceremony on Sunday morning, which featured a marching band procession, much to the delight of young onlookers.

As Bluey appeared out of Australia’s oldest diplomatic mission, the beloved character was greeted to loud cheers and applause. 

“It’s great that Bluey has expanded all over the world and it’s not just an Australian thing,” 14-year-old Henry said. 

Eight-year-old Annaliese found the performance “amazing” and “the music was really catchy”. 

Stephen Smith acknowledges Bluey’s worldwide cultural impact with an award in London.(ABC News: Kamin Gock)

High Commissioner Stephen Smith said this was a special one-off award.

“I will award today the highest honour I’m authorised to give,” he said.

Show creator Joe Brumm paid tribute to “everyone who helped bring Bluey to life”. 

“Our beautiful country is a character in the show just as much as any of the dogs, so to have brought it into the living rooms of the whole world, encouraging people to come and visit is something I’ll always be proud of,” he said in a statement. 

Worldwide cultural success

There are more than 150 episodes of the show which is one of the most watched children’s programs internationally. 

In the United States, the show had a viewership of 43.9 billion minutes last year, second only to the legal drama Suits, according to a Nielsen report. 

Three children standing in front of Australia House in London, draped with a Bluey banner and signs saying 'Bluey House'.

Australia House in London was temporarily renamed Bluey House in honour of the children’s TV show.

But Bluey doesn’t just captivate people on screens.

This award recognises Bluey’s overall cultural impact, and there are numbers to back it up. 

New figures released show in 2023:

  • British children aged between three and six spent 110 million hours playing with Bluey toys
  • Over one million hours were spent playing Bluey video games
  • Globally, families spent over 700,000 hours at Bluey related live events 

Back home, the most recent season has attracted more than 11 million total views. 

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