Global supply chain solutions provider Design Arc UK has launched its New Brands Division following its latest brand acquisition, womenswear fashion and lifestyle brand Lily and Lionel.
The latest buy is part of Design Arc’s strategic expansion and it joins Raffya and Jagged & Beau, two new womenswear brands designed exclusively in-house.
Signifying its bid to “reshape fashion through innovation and sustainability and creating a new concept”, Design Arc Brands, part of global fashion infrastructure company PDS, is unveiling its first wholesale collection at Pure London X JATC this week.
The “milestone event” serves as the debut platform for all three brands which will see “curated collections of exclusive, high-quality designs with global appeal”.
Central London-based Lily and Lionel is a ready-to-wear, British print house “which celebrates elegance and self-expression”. By contrast, Raffya is a year-round resort collection “that captures the essence of a free spirit”. Meanwhile, Jagged & Beau is a ready-to-wear women’s occasion wear brand with a design philosophy “rooted in the belief that style should reflect your power.”
Rakesh Chadha, Managing Director from Design Arc UK said: “In line with our mission of providing consumers and establishes partnerships with wholesale accounts, [this launch positions] us for sustainable growth, a strong global corporate presence, and heightened brand awareness.”
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