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Karaca, Türkiye’s Premier Home and Lifestyle Brand, Expands in the UK | Feast Magazine



Karaca, celebrated for its established 50-year history, has unveiled its second UK store at Westfield London, Europe’s largest shopping mall, following the successful launch of its first store in Islington Square, a renowned shopping hub in the UK’s capital.

Karaca, a leading name in the Turkish home and lifestyle sector for five decades, proudly announces the opening of its second UK store, located in Westfield London, the continent’s largest shopping centre. This development signifies a major advancement in Karaca’s international expansion efforts, building on the triumph of its initial store in London’s Islington Square.

Established in 1973, Karaca has become a familiar brand in Türkiye, distinguished by its extensive range of over 28,000 products. The brand has transformed the home and lifestyle industry with its inventive and superior-quality products, spanning kitchen necessities, tableware, compact domestic appliances, and sophisticated home decor. Notably, its Fine Pearl Collection, the only dinnerware globally made from real pearls, highlights Karaca’s dedication to exceptional design and craftsmanship.

Strategic Investment in the UK Signals Global Market Expansion

Karaca’s global footprint extends across 48 countries, featuring 305 stores and more than 2,000 sales points, illustrating its long-standing legacy and appeal. The brand’s foray into the UK market represents a strategic endeavour to strengthen its position as a global leader.

Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”

Enhancing UK-Türkiye Trade Relations for a New Economic Partnership Epoch

Karaca’s UK expansion mirrors the evolving trade relations between the United Kingdom and Türkiye. The UK government has recently sought inputs to establish a novel, modernised free trade agreement (FTA) with Türkiye, aiming to replace the outdated 1990s agreement focused solely on goods trading.

This new FTA, envisioned to be more comprehensive, will extend to sectors like technical and digital services, aligning with the needs of today’s economy. Türkiye’s significant role as one of the UK’s top 20 trading partners is underscored by a trade volume of £26 billion in the 12 months up to June 2023.

Karaca’s ascension in the UK market mirrors this burgeoning economic synergy. The revised FTA is poised to create additional opportunities for Turkish firms to establish and expand their presence in London and throughout the UK, fostering a vibrant business environment and promoting cultural exchange.

Contact: Yasin Erdurmuş, [email protected]

About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates internationally with nearly 3,500 employees. The company unites a diverse assortment of over 140 product categories, ranging from innovative dinnerware to advanced home appliances, under its flagship brand.

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