Now the time was right to take the operations to the next level with a subsidiary in the United Kingdom. The business will be managed by Phil Rayner, who has 20 years experience and connections in the UK potato market across all sectors. Luonnosta UK will trade fruit and vegetables together with the Luonnosta teams already established in Finland and Holland.
With the new subsidiary, Luonnosta will gain presence in one of the most important fruit and vegetable trading areas in Europe. The addition will open up daily business within the UK and allow opportunities to import and export potatoes and other vegetables.
Antti Kuusisto, chairman of Luonnosta Finland:
“With Phil’s experience we will continue to give our suppliers and customers excellent customer service, and maximise opportunities for them.”
“I’m thrilled to work within the Luonnosta team and bring new opportunities to my UK supply connections and wide range of UK customers. I also look forward to making new connections and welcome these conversations. The expansion of the Luonnosta group also brings export opportunities to the British vegetable growers.”
Luonnosta Finland Oy is a Finnish trading company in the fruit and vegetable industry. The company was founded in 1986 and is owned by potato farmers. Their contact network reaches all over Europe to the Middle East and Africa with customers in 19 countries to date.
The majority of what they trade is with potatoes, but also avocados, onions, carrots, cabbages, swede, beetroots, sweet potatoes and more. Luonnosta are proud to have a partnership with a large group of growers from Tanzania selling avocados exclusively to Luonnosta for both the conventional and organic market.
The Luonnosta way of doing business is flexible, active, knowledgeable, solution focused and global. Our mission is to supply our customers with exactly the right kind of product for their needs. This is made possible by using professional suppliers and tight quality control.
Phil has an excellent network of customers, concentrating on delivering the right quality at the right time, and works proactively to find the best return for new and existing suppliers.