If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Big advertisers release their ads online early in the hope of capitalizing on buzz as the game approaches. The estimated going rate for a 30-second spot this year is $7 Million.
Advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in the most dazzling special effects and, they hope, going for laughs as they seek to win over viewers.
Most companies appear to be doubling down on flights of fantasy or light humor, often with a dose of nostalgia and a lot of mini-reunions of TV characters.
Big names like Jennifer Anniston, Christopher Walken, Arnold Schwarzenneger, Ice Spice, Jenna Ortega, Lionel Messi, Tom Brady, “Judge Judy” Judy Sheindlin, Super Bowl Halftime Show headliner Usher and more will appear during game breaks.
And as always, there will still be some gameday surprises.
▶ Read more about tonight’s Super Bowl commercials.