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US craft soda brand expanding overseas



SEATTLE — Jones Soda Co., the craft soda brand that is known for its unconventional flavors and user-generated artwork, is expanding into several European markets.

The Seattle-based soda maker said it has partnered with American Fizz, the UK’s largest distributor of American food and drink products, to distribute its soda products throughout England, France and Belgium in 2023.

“At Jones Soda Co. we put the customer at the heart of everything we do, and this is reflected in the consumer engagement we have with the hundreds of thousands of followers across all our social media channels,” said Loic Tomei, director of Jones Soda Co. “Our domestic fans are always  excited to learn about the latest new retailer to carry  Jones in their neighborhoods, so we’re thrilled to be partnering with American Fizz to bring that same enthusiasm to our growing   business worldwide.”

Brad Armitage, co-founder and chief executive officer of American Fizz, added, “After the meteoric rise of American food and drink in the United Kingdom and Europe, we have been working closely with manufacturers across the United States to bring the most popular US brands to our shores. Jones Soda is a perfect match for our company. Their focus on high-quality flavors, colors and unique product branding is what has earned the love of literally millions of US customers. We’re incredibly excited to be introducing the product to UK and EU markets, bringing a sweet taste of nostalgia to expats and US soda fanatics alike.”

Founded in 1995 in Vancouver, BC, Jones Soda offers its products in the United States and Canada. The company sustained a loss of $4.78 million in the nine months ended Sept. 30, 2022, on sales of $15.344 million. Last summer, the company called off a potential merger with Simply Better Brands citing “current market conditions.”

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