Accessorize London expands in India travel retail with openings

Accessorize London is set to expand its reach in India travel retail, with two new upcoming stores in Pune and Hyderabad.

The brand currently operates locations in Bangalore Airport (two stores), Hyderabad, and Delhi, and is focusing on further strengthening its footprint and diversifying its presence in the country’s burgeoning travel retail sector.

The new stores will  include a range of fashion accessories such as earrings, necklaces, scarves, sunglasses, and stationery.

The Indian travel retail market is projected to reach US$5.40bn by 2029, growing at a CAGR of 21.59% during the forecast period (2024-2029), as estimated by Mordor Intelligence. Accessorize London recognises the opportunity to meet the escalating demand for quality fashion products and services in travel retail outlets. The brand’s expansion into travel retail space also aligns with the increasing tourism in India and also helps to strengthen the premium position of the brand; ‘Incredible India’ has become a favored tourist destination for many international travellers. In addition, both international and domestic travellers seek gifting accessories, and souvenirs, and last-minute shopping at the airports. This opens up an opportunity for the brand to tap into the growing markets and cater to consumer demands.

Planet Retail Holdings Pvt Ltd CEO, Kumar Saurabh said: “Expanding into India’s thriving travel retail sector is a strategic move for Accessorize London as we strive to establish ourselves as a prominent player in this market. Indian travel retail landscape is fragmented with many contenders and this initiative helps us emerge as a standout brand. The travel retail segment presents an ideal opportunity to cater to customers engaging in spontaneous and convenient shopping experiences. It aligns with our commitment to delivering top-quality accessories that ensure utmost customer satisfaction.”